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The Language of Branding: Theory, Strategies, and Tactics - , Robert J. Morais


The Language of Branding: Theory, Strategies and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior.

Luna



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The Language of Branding: Theory, Strategies, and Tactics - , Robert J. Morais


The Language of Branding: Theory, Strategies and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior.

Luna