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Creating Passion Brands: How to Build Emotional Brand Connection with Customers - , Derek Day


Drawing on the latest research from Millward Brown, Creating Passion Brands shows businesses how to profit from building an emotional brand connection with consumers. Author: Edwards, Helen Au



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Creating Passion Brands: How to Build Emotional Brand Connection with Customers - , Derek Day


Drawing on the latest research from Millward Brown, Creating Passion Brands shows businesses how to profit from building an emotional brand connection with consumers. Author: Edwards, Helen Au